As every good cook knows, one’s method of production affects the nature of the outcome. In short, how you make your food, matters. In much the same way, the production methods we base our society on affect our quality of life. Recently, with the bitter after-taste of the financial crisis still in their mouths, an increasing number of citizens of the industrialized world have begun to take a closer look at just what is going on in the kitchen.
Our means of production of wealth, our kitchen, if you will, is capitalism, which, according to Wikipedia, is an economic system “generally considered to favor private ownership of the means of production”: this is my kitchen not yours, pay me if you want to use it, or come work in my kitchen. The thing with capitalism is that it demands economies of scale and concentration of capital: really big kitchens make more food and buy more kitchens to make more food and buy more kitchens… You get the idea. This necessarily leaves some people with no kitchen and no food (i.e. no means of production of wealth and no wealth). The opposite of capitalism is communism: the state kitchen. A bit like the school canteen, but worse, that’s an alternative I’d rather avoid.
Three Acres and A Cow In a powerful paradigm shift from the capitalist v communist duality, there emerges a third way. It’s nothing new, two papal encyclicals first came up with the idea in the early 20th century, it later became know as Distributism, I call it the third kitchen.
Chances are, if you’re reading this, you pimp your Linked In profile at least once a month, adding new contacts to your professional network, checking who’s moved where and what new degree of pretension job titles have reached. Important stuff. Pretty sure you’re on Facebook everyday too: who’s getting married, keep in touch, Peter went sky diving, it’s Beth’s birthday! If you’re one of those early-adopter types, a cultural creative exploring the frontiers of social mutation and such, then you’re on Twitter as well. On the other hand, if you don’t have much to say but you really like wedding bouquets and exotic salads, you’re on Pinterest (if you don’t have a job, you’re on both). Chances are, however, you’re not on Google+. Because you don’t see the point of Google+, which is normal, because you’re already on Facebook, Linked In, Twitter, Pinterest, 4sq, Quora, Tumblr, Scoop.It, and for a person with only one life, nine social networks is plenty, thanks very much. Plus, none of your friends are on Google+.
G+: Another Dead-pool Dunk? So what is Google doing? Have they caught their feet in their super-secret all-knowing ever-changing algorithm and tripped straight back into the dead-pool, having only just shaken off the sludge from their Buzz dunking. Not this time. They’re onto something, it’s going to be huge and it’s not in the least surprising that you can’t see why.